Websitesthat growin Google & AI.
We design and build websites in Next.js, then give them the entity data and structured markup that search engines and AI models — ChatGPT, Gemini, Perplexity — can read and quote. We judge performance the way Google does: Core Web Vitals on real-user data (CrUX), not just in the lab.
Pick an area to see what we do there
Websites
Design and build in Next.js: static export, edge cache, Core Web Vitals judged on real-user data (CrUX). A site ready to rank from day one.
See serviceSEO
Technical fixes, content and links aimed at the queries you earn from. A monthly Search Console report: impressions, clicks, positions.
See serviceGEO — AI visibility
Brand entity, schema @graph and answers written to be quoted — everything ChatGPT, Gemini and Perplexity need in order to read your company at all.
See serviceAd campaigns
Google Ads, Meta and LinkedIn built for conversion, with server-side measurement. Budget goes to leads, not aimless clicks.
See serviceDigital strategy
A 360° audit, a workshop and a 12-month roadmap: which channels, in what order, and how you'll know it's working.
See serviceSEO audit
We inspect indexing, speed, structure and content. You get a prioritized list of problems, not an 80-page PDF.
See serviceContent
Copy that answers your customers' questions and can be quoted: blog, glossary, case studies, service pages.
See serviceAnalytics & leads
GA4 and conversion events set up so you can see where an enquiry came from. We measure leads, not just pageviews.
See serviceFull-service growth. From the first pixel to the first page of Google.
Your customers no longer ask only Google. They ask ChatGPT, Gemini and Perplexity — and those cite just a handful of sources.
GEO (Generative Engine Optimization) means optimizing content, entities and structured data for ChatGPT, Gemini and Perplexity, so your site has material worth putting in an answer.
A simplified illustration of how each engine builds an answer and what it needs from a page. Not a record of real answers or citations.
Three industries. One standard: measurable growth.
Trusted by
We measure everything. A site you can't measure is a site you can't grow.
Four phases. Zero ghosting.
Analysis
We study your business, competition, and goals — market research and clear strategy definition.
Strategy
We design a solution tailored to your needs and budget, with a clear roadmap and measurable milestones.
Execution
We build, test, and deploy — a transparent process with regular updates and demos.
Optimization
We monitor results and continuously optimize so your business keeps growing month over month.
How many clients are you losing without SEO?
Pick your industry and see how many potential clients never reach your site from Google.
Knowledge base
ARDURA Lab at a glance
ARDURA Lab (operating under this name since 2026) is a digital marketing agency based in Warsaw, Poland (postal code 03-736). Legal entity: ARDURA Lab Sp. z o.o., VAT ID PL5342508572 (verified on the Polish Ministry of Finance VAT Whitelist). We serve clients across Poland and the European Union — from Warsaw, Krakow, Wroclaw, Gdansk and Poznan to Katowice and beyond.
Methodology: our approach is grounded in conclusions drawn from analyzing Google's patents — Topical Authority, topical mapping, pillar-cluster content, Information Gain, Schema.org entity building, Core Web Vitals (CrUX, real-user data), mobile-first design. We rank in both classic Google (SEO) and AI search engines — ChatGPT Search, Gemini, Perplexity (GEO / Generative Engine Optimization, AEO, AI Overviews, brand SERP, citability).
Technology stack: Next.js websites and Astro, headless CMS, JAMstack architecture, hosting on an Edge CDN with 300+ locations (included in the price), web performance optimization. Analytics & tooling: Google Analytics 4 (GA4), Google Search Console, Ahrefs, Semrush, Lighthouse, PageSpeed Insights, log file analysis.
Selected work: EITT (IT training and certifications), nFlo (cybersecurity, NIS2, KSC, penetration testing) and Fortis Foam (PRO and ECO active foam for car wash facilities).
Frequently asked questions
- What does ARDURA Lab do?
- We are a digital agency from Warsaw. We build modern websites in Next.js and Astro, and position them in Google (SEO) and AI search engines (GEO — ChatGPT, Gemini, Perplexity). We also run Google Ads, Meta Ads, and digital strategy.
- How long does a website take to build?
- A simple business website is ready in about 7 days. A complex multi-language site with custom design and CMS — 3 to 6 weeks. We tailor the timeline to your scope and deadline.
- What is GEO and why does it matter?
- GEO (Generative Engine Optimization) is the new SEO for AI search. ChatGPT, Gemini, and Perplexity answer questions directly instead of returning links. If your brand is not cited in those answers, you lose visibility. We optimize content, schema, and entity signals for ChatGPT, Gemini, and Perplexity.
- Do you only work with Polish companies?
- No — we work with clients across Poland, the European Union, and beyond. Our content team works in Polish, English, and German. The English website is here specifically to make international cooperation easy.
- How quickly can we start?
- A free quote takes 24 hours. After acceptance, smaller projects start within one week, larger ones within two weeks. For urgent launches we plan a separate timeline — talk to us early.
- What does a typical engagement look like?
- Most engagements follow our four-step process: analysis, strategy, execution, optimization. SEO and GEO continue monthly after the initial build. We send measurable reports each month so you can see what works and what does not.