Recruitment Website for IT Staff Augmentation — ARDURA Consulting
Challenge
ARDURA Consulting is an IT staff augmentation company — it places IT specialists in its clients' teams. It needed a website that serves two audiences at once: companies looking for developers and IT specialists, and the specialists themselves who are interested in working with the company.
That translated into three needs:
- Two journeys on one site — clients and candidates are looking for different things, so each needs its own path to a form
- Content that builds authority — a blog answering the questions companies and candidates in IT actually ask, not just a service pitch
- Two language markets — Polish and English-speaking, each with its own keywords
The client expected a website that would serve as both a sales tool (inquiries from companies seeking specialists) and a recruitment tool (attracting IT candidates).
Process
1. Audit and strategy
We started with a competitor analysis in the Polish and English-speaking markets. We identified content gaps and keywords worth targeting in each of those languages.
2. Information architecture
We designed the site structure around two user journeys:
- Client → service page → inquiry form → case studies
- Candidate → blog articles → specialization profile → application form
3. Content system
We developed a system of topic hubs that group articles by theme (IT recruitment, team management, software development). According to the sitemaps as of Oct 18, 2026, ardura.consulting has 8 hubs and ardura.pl has 7. Each hub builds topical authority on its keyword cluster.
4. Multilingual setup
The site has two language versions on two domains: Polish on ardura.pl and English on ardura.consulting. Most topics exist in both languages — 612 of the 665 blog topics have a PL/EN pair linked with hreflang — and the rest were published in only one of them.
5. SEO and deployment
Configuration of hreflang, separate sitemaps per language, Schema.org Organization + Article. The site builds and deploys automatically to both domains: ardura.pl and ardura.consulting.
Solution
The site runs on Astro. We are responsible for its new design, its optimization and its SEO, and it all rests on an extensive content system:
- Blog with 1,330 articles — 689 in English on ardura.consulting and 641 in Polish on ardura.pl (sitemaps, Oct 18, 2026); content pillars: IT recruitment, team management, software development
- Topic hub system — 8 hubs on ardura.consulting and 7 on ardura.pl, strengthening topical authority
- 2 language versions — PL (ardura.pl) and EN (ardura.consulting), linked with hreflang
- SEO across two markets — dedicated keywords per language, hreflang, separate sitemaps
- Schema.org Organization + Article — structured data describing the company and its articles
- Conversion optimization — dedicated calls to action for clients and candidates, contact forms for each of those groups
Results
We compare the same quarter in two consecutive years. The launch date of the current site is not part of the data we collected, so we do not attribute the whole change to the site itself — we show how the visibility of both domains changed. Results for ardura.pl are reported alongside ardura.consulting, including where they are weaker.
Google visibility — Google Search Console, same quarter year over year
| Domain and metric (GSC) | Jul 17–Oct 16, 2025 | Jul 17–Oct 16, 2026 |
|---|---|---|
| ardura.consulting — clicks | 348 | 3,180 |
| ardura.consulting — impressions | 192k | 2.54M |
| ardura.consulting — average position | 45.8 | 15.7 |
| ardura.pl — clicks | 1,600 | 1,540 |
| ardura.pl — impressions | 316k | 352k |
| ardura.pl — average position | 23.0 | 13.4 |
On ardura.consulting, clicks and impressions grew and the average position improved markedly (the lower the number, the higher the site appears in results). On ardura.pl, clicks are flat year over year — slightly lower, in fact — while impressions grew and the average position improved.
Past year — Google Search Console, Oct 17, 2025–Oct 16, 2026
| Domain (GSC, Oct 17, 2025–Oct 16, 2026) | Clicks | Impressions | Average position |
|---|---|---|---|
| ardura.consulting | 8,220 | 7.09M | 15.5 |
| ardura.pl | 7,880 | 1.71M | 12.5 |
Sample non-branded queries with an average position on page one — Google Search Console, Oct 17, 2025–Oct 16, 2026
| Query (GSC, Oct 17, 2025–Oct 16, 2026) | Domain | Clicks | Average position |
|---|---|---|---|
| desktop application examples | ardura.consulting | 17 | 4.5 |
| technical specification document | ardura.consulting | 21 | 8.6 |
| software optimization | ardura.consulting | 27 | 9.0 |
| b2b contract | ardura.consulting | 35 | 9.1 |
| audit strategy | ardura.consulting | 24 | 9.9 |
| ssdlc | ardura.pl | 41 | 3.6 |
| vcs | ardura.pl | 23 | 4.0 |
| api gateway | ardura.pl | 28 | 5.5 |
| selenium | ardura.pl | 45 | 5.8 |
| agi | ardura.pl | 62 | 8.2 |
Core Web Vitals from field data — CrUX (Chrome UX Report), whole origin, 28 days to Oct 18, 2026
| Domain and device (CrUX) | Core Web Vitals assessment | LCP | CLS | INP |
|---|---|---|---|---|
| ardura.consulting — mobile | passed | 2 s | 0.01 | insufficient data |
| ardura.consulting — desktop | passed | 1.5 s | 0.01 | insufficient data |
| ardura.pl | no CrUX field data | — | — | — |
These are measurements from real Chrome users, not a lab test score.
Content structure — sitemaps of both domains, Oct 18, 2026
| Domain (sitemap, Oct 18, 2026) | Language version | Articles | Topic hubs |
|---|---|---|---|
| ardura.consulting | English | 689 | 8 |
| ardura.pl | Polish | 641 | 7 |
| Total | 2 language versions | 1,330 | — |
Link profile — Ahrefs, Oct 18, 2026
| Domain (Ahrefs, Oct 18, 2026) | Domain Rating | Referring domains |
|---|---|---|
| ardura.consulting | 29 | 765 |
| ardura.pl | 17 | 704 |
"The website became our primary client acquisition channel alongside direct sales. The blog generates traffic that converts into quote requests." — Bartosz Ciepierski, CEO, ARDURA Consulting
A disclosure: ARDURA Consulting and ARDURA Lab are two separate companies with the same shareholders. Bartosz Ciepierski is one of those shareholders and also the CEO of ARDURA Lab. This quote is therefore not the opinion of an independent client, and it should be read that way.
Technologies
Astro, TypeScript, Markdown, Schema.org JSON-LD, hreflang, Cloudflare Pages (two domains from one build), redirects in Cloudflare Pages Functions middleware.
Related services
- Web Development — modern websites built with Next.js and Astro
- SEO — strategic SEO with content marketing
- Digital Strategy — comprehensive online growth strategy