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·1 min

Local SEO

SEOlocal

What is Local SEO?

Local SEO is the practice of optimizing a business's online presence to attract more customers from relevant local searches. It encompasses Google Business Profile optimization, local keyword targeting, NAP (Name, Address, Phone) consistency across directories, review management, and local link building.

For a step-by-step walkthrough, from the business profile to reviews and citations, see our guide to local SEO for Google Maps.

Google My Business, the former name of the business profile, is part of local SEO rather than an alternative to it. Our comparison of local SEO vs Google My Business shows where the profile ends and the rest of the work begins.

Why does it matter?

Understanding Local SEO is essential for an effective digital marketing strategy. At ARDURA Lab, we leverage this knowledge in every project — from website development to SEO.

Need help with Local SEO? Book a free consultation — we will help you implement it.

Need help?

Comprehensive search engine optimization — check out our offer.

SEOGet a free quote

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