·1 min
ROI
analyticsbusiness
What is ROI?
ROI — Return on Investment — measures the return on an investment. In marketing: channel revenue divided by channel cost.
In SEO the same ratio is harder to fill in, because the revenue side depends on attribution and on what a single lead is worth to the business. Our guide to SEO ROI walks through the formula and shows where each of its numbers has to come from.
Why does it matter?
Understanding ROI is essential for an effective digital marketing strategy. At ARDURA Lab, we apply this knowledge to every project — from websites to SEO.
Need help with ROI? Book a free consultation — we will help you implement it.